Ermanno Scervino is an Italian fashion house headquartered in Florence, Italy. Entrepreneur Toni Scervino and designer Ermanno Daelli founded the fashion label in 2000.

History

In 2000, Toni Scervino and Ermanno Daelli founded the fashion brand Ermanno Scervino. Ermanno Daelli launched his own label after living in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

, where he met

Andy Warhol Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the Art movement, visual art movement known as pop art. His works explore th ...

. The fashion line's women's collection debuted at

Milan Fashion Week Milan Fashion Week ( it, Settimana della moda) is a clothing trade show held semi-annually in Milan, Italy. The autumn/winter event is held in February/March of each year, and the spring/summer event is held in September/October of each year. It ...

in 2003 with the Fall/Winter 2003/04 collection. The men's collection was launched in 2002 and made its first appearance as the guest of honor at

Pitti Immagine Pitti Immagine is a collection of fashion industry events in Italy. Pitti Immagine Uomo Pitti Uomo (in English, "Pitti Men"), is one of the world's most important platforms for men's clothing and accessory collections, and for launching new projec ...

in 2005. The first runway debut for the men's collection was in

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

during the Men's Fashion Week in 2008. In addition to a men's and women's ready to wear collection, in 2004, the Ermanno Scervino Junior collection was created. In 2007, the Ermanno Scervino Lingerie and Beachwear line was created in partnership with ViaMazzini, who distributes and produces the collections. The lingerie collection was launched in the fall/winter 2008-09 campaign and the beachwear collection was launched in the spring/summer 2009 campaign. In 2013, Ermanno Scervino launched Scervino Street, a line of leather accessories, as a license with ABC Spa Company. That January, Ermanno Daelli was the guest of honor of the 83rd edition of Pitti Immagine uomo. He presented the fashion line's men's collection and the women's pre-collection during the event in the context of the Salone dei Cinquecento in Palazzo Vecchio, the town hall of Florence. In June 2014, to mark the Firenze Hometown of Fashion (Pitti Immagine Uomo 86) initiative, Ermanno Scervino celebrated the 60th anniversary of the Centro di Firenze per la Moda Italiana, presenting the first Men's and Women's no season collection at Forte Belvedere. In September 2014, Ermanno Scervino hosted the closing gala dinner for the Celebrity Fight Night Foundation, which raises money for local charities through a celebrity charity event.

Operations

The company is headquartered in Grassina in Bagno a Ripoli, a region surrounding Florence, Italy. The headquarters house Ermmano Scervino's designer style offices, research labs, production workshops and administrative and commercial divisions. In April 2014, Ermanno Scervino had over 500 international points of sale, including 39 stores worldwide. It employs about 1200 workers worldwide. The company only manufactures its products in Italy.

Brands

Ermanno Scervino

Ermanno Scervino is the core brand and includes women's and men's ready-to-wear and accessories collections.

Ermanno Scervino Lingerie and Beachwear

The company launched its lingerie collection for its fall/winter 2008-09 campaign. The beachwear collection was launched for its spring/summer 2009 campaign.

Ermanno Scervino Junior

The line includes a variety of clothing and accessories for girls that takes its inspiration from the adult's wardrobe

Scervino Street

Scervino Street represents a line of handbags, hoodies and jackets targeted at a younger clientele.

Advertising Campaigns

Over the years Ermanno Scervino has had international testimonials including

Helena Christensen Helena Christensen (born 25 December 1968) is a Danish model and photographer. She is a former Victoria's Secret Angel, clothing designer and beauty queen. Christensen was also the co-founder and original creative director for ''Nylon'' magazine, ...

, Malgosia Bela,

Bianca Balti Bianca Balti (; born 19 March 1984) is an Italian model. Career Balti was first booked for the cover of ''L'Officiel'', shot by Alexi Lubomirski. Her first notable advertisement campaign came for Dolce & Gabbana. She has appeared on the covers ...

, Teodora Richards, Alice Dellal, Jessica Miller,

Dree Hemingway Dree Louise Crisman Hemingway (born December 4, 1987) is an American fashion model and actress. She gained attention playing the lead in American director Sean Baker's feature '' Starlet'' (2012). She has since become known for her high-profile ...

Asia Argento Asia Argento (; born Aria Maria Vittoria Rossa Argento; 20 September 1975) is an Italian actress and filmmaker. The daughter of filmmaker Dario Argento, she has had roles in several of her father's features and achieved mainstream success with ...

, and Lindsey Wixson. The brand also collaborated with international photographers including

Peter Lindbergh Peter Lindbergh (born Peter Brodbeck; 23 November 1944 – 3 September 2019) was a German fashion photographer and film director. He had studied arts in Berlin and Krefeld, and exhibited his works before graduation. In 1971, he turned to photo ...

Mario Sorrenti Mario Sorrenti (born 24 October 1971) is an Italian-American photographer and director best known for his spreads of nude models in the pages of ''Vogue'' and '' Harper's Bazaar''. Early life Sorrenti was born in Naples, Italy, and moved to Ne ...

Patrick Demarchelier Patrick Demarchelier (; 21 August 1943 – 31 March 2022) was a French fashion photographer. Early life and education Born near Paris in 1943 to a modest family, Demarchelier spent his childhood in Le Havre, Normandy, with his mother and four ...

, Paolo Roversi, and

Francesco Carrozzini Francesco Carrozzini (born September 9, 1982) is an Italian-born director and photographer based in the United States. In 2016, he made his feature directorial debut at the 73rd Venice International Film Festival with the documentary '' Franca: ...

References

External links

Official website
*{{fashionlabel, id=ermanno-scervino Clothing companies established in 2000 Italian companies established in 2000 Clothing brands of Italy High fashion brands Luxury brands Manufacturing companies based in Florence